/* ============================================================
   /start: campaign landing page for ads, GBP and Yelp links.
   Same design tokens as the main site's Drawing Sheet system,
   but standalone and lightweight: no entrance, no Lenis, no JS
   beyond the UTM passthrough. Mobile first.
   ============================================================ */

:root {
  --paper:    #F2F2F0;
  --paper-hi: #FAFAF8;
  --ink:      #111110;
  --ink-2:    #1A1A19;
  --slate:    #6E7276;
  --slate-lt: #A9ADB1;
  --line:     rgba(17, 17, 16, 0.16);
  --line-ink: rgba(242, 242, 240, 0.18);
  --sans: "Instrument Sans", "Segoe UI", sans-serif;
  --pad-x: clamp(1.3rem, 5vw, 4rem);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
::selection { background: var(--ink); color: var(--paper); }
:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }

.label {
  font-size: 0.64rem; font-weight: 600; letter-spacing: 0.32em; text-transform: uppercase;
  color: var(--slate); display: flex; align-items: center; gap: 14px; margin-bottom: 1.4rem;
}
.label::after { content: ""; flex: 1; max-width: 72px; height: 1px; background: var(--line); }
.on-ink .label { color: var(--slate-lt); }
.on-ink .label::after { background: var(--line-ink); }

.btn {
  display: inline-block; padding: 16px 30px;
  font-size: 0.7rem; font-weight: 600; letter-spacing: 0.22em; text-transform: uppercase;
  text-decoration: none; text-align: center;
  background: var(--ink); color: var(--paper); border: 1px solid var(--ink);
  transition: background 0.3s, transform 0.25s;
}
.btn:hover { background: var(--ink-2); transform: translateY(-1px); }
.btn.invert { background: var(--paper); color: var(--ink); }
.btn.invert:hover { background: var(--paper-hi); }

/* ---------- top bar ---------- */
.bar {
  display: flex; align-items: center; justify-content: space-between; gap: 12px;
  padding: 14px var(--pad-x); border-bottom: 1px solid var(--line);
}
.bar-brand { display: flex; align-items: center; gap: 12px; text-decoration: none; }
.bar-brand img { width: 38px; height: 38px; object-fit: contain; }
.bar-brand b { display: block; font-size: 0.88rem; font-weight: 600; letter-spacing: 0.18em; line-height: 1; }
.bar-brand span { display: block; font-size: 0.48rem; font-weight: 600; letter-spacing: 0.34em; color: var(--slate); text-transform: uppercase; margin-top: 3px; }
.bar-call { font-weight: 600; text-decoration: none; font-size: 0.95rem; white-space: nowrap; }
.bar-call:hover { text-decoration: underline; }

/* ---------- hero ---------- */
.hero { padding: clamp(3rem, 8vw, 6rem) var(--pad-x) clamp(2.4rem, 6vw, 4rem); max-width: 1050px; margin: 0 auto; }
.hero-eyebrow {
  font-size: 0.66rem; font-weight: 600; letter-spacing: 0.3em; text-transform: uppercase;
  color: var(--slate); margin-bottom: 1.4rem;
}
.hero h1 {
  font-weight: 600; text-transform: uppercase; letter-spacing: -0.02em; line-height: 1.02;
  font-size: clamp(2rem, 6.4vw, 4rem); max-width: 17ch;
}
.hero-sub { max-width: 56ch; margin-top: 1.4rem; font-size: 1.05rem; }
.hero-cta { display: flex; align-items: center; gap: 20px; flex-wrap: wrap; margin-top: 2rem; }
.hero-call { font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--line); }
.hero-call:hover { border-color: var(--ink); }

/* trust strip */
.proof {
  display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
  border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
  max-width: 1050px; margin: 0 auto;
}
.proof-cell { padding: 16px 18px; border-right: 1px solid var(--line); }
.proof-cell:last-child { border-right: none; }
.proof-cell small { display: block; font-size: 0.6rem; font-weight: 600; letter-spacing: 0.24em; text-transform: uppercase; color: var(--slate); }
.proof-cell b { font-size: 0.95rem; }

/* ---------- sections ---------- */
.section { padding: clamp(2.6rem, 7vw, 4.6rem) var(--pad-x); }
.section-inner { max-width: 1050px; margin: 0 auto; }
.section h2 {
  font-weight: 600; text-transform: uppercase; letter-spacing: -0.01em; line-height: 1.05;
  font-size: clamp(1.5rem, 3.6vw, 2.4rem); max-width: 26ch; margin-bottom: 1.6rem;
}

/* services */
.svc-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 14px; }
.svc {
  border: 1px solid var(--line); background: var(--paper-hi); padding: 20px 22px;
}
.svc h3 { font-size: 1.02rem; font-weight: 600; }
.svc p { color: var(--slate); font-size: 0.92rem; margin-top: 6px; }
.svc .from { display: block; margin-top: 10px; font-size: 0.78rem; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; }

/* photos */
.work-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 14px; }
.work-row figure { border: 1px solid var(--line); background: var(--paper-hi); }
.work-row img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; }
.work-row figcaption { padding: 10px 14px; font-size: 0.82rem; color: var(--slate); }

/* process (on ink) */
.on-ink { background: var(--ink); color: var(--paper); }
.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)); gap: 18px; counter-reset: step; }
.step { border-top: 1px solid var(--line-ink); padding-top: 14px; }
.step span { font-size: 0.66rem; font-weight: 600; letter-spacing: 0.26em; color: var(--slate-lt); }
.step h3 { font-size: 1rem; font-weight: 600; margin-top: 6px; }
.step p { color: var(--slate-lt); font-size: 0.9rem; margin-top: 6px; }

/* service area */
.area p { max-width: 62ch; }
.area-cities { margin-top: 10px; color: var(--slate); font-size: 0.95rem; max-width: 70ch; }

/* final call to action */
.cta-final { text-align: center; }
.cta-final h2 { margin-left: auto; margin-right: auto; }
.cta-final .hero-cta { justify-content: center; }
.cta-note { color: var(--slate); font-size: 0.88rem; margin-top: 14px; }

/* footer */
footer {
  border-top: 1px solid var(--line); padding: 26px var(--pad-x);
  font-size: 0.82rem; color: var(--slate); text-align: center;
}
footer a { text-decoration: none; }
footer a:hover { text-decoration: underline; }

@media (prefers-reduced-motion: reduce) {
  .btn { transition: none; }
}